James Hardie - The Magnolia Home Collection
James Hardie was a favorite high-end home siding well-known throughout the world of construction, but they wanted to jumpstart name consumer name recognition. Thus, the Magnolia Home Collection was born. Curated by Joanna Gaines, we created a visual design system that let the beauty of the product shine through.
GCDs: Tereasa Surratt / Nancy Vaznonis
CDs: Steve Hahn, Matthew Gore
AD/CW: Nathan Bobey / Olivia Orput