Hello, I’m Matt.
I’m a New York-based creative director (based in Brooklyn) with 20 years of experience turning smart strategy into work that actually makes people feel something.
I got my start on the account side, learned concepting and art direction at Chicago Portfolio School, then snuck into the creative department before landing at Ogilvy. Since then, I’ve led campaigns across just about every medium—broadcast, social, digital, experiential—for brands like Gerber, Nationwide, Comcast Business, SC Johnson, HBO Max, Huggies, and more.
My path has taken me from global agencies to tech startups to purpose-led culture work. I’ve helped launch product platforms, reimagine legacy brands, mentor young creatives, and pitch big, weird ideas that somehow actually get made.
Most recently, I helped lead creative for Gerber, Citizens Bank, and Corteva Agriscience at Ogilvy New York. Before that, I served as Senior Brand Director at Lupine Creative, where I oversaw Pride campaigns for HBO Max and their LGBTQ+ brand, Human By Orientation.
My creative POV: the best ideas are culturally relevant now, creatively compelling, and still manage to keep clients happy and on-budget.
I’m currently open to full-time and freelance opportunities—and always down to collaborate with good humans doing great work.