Nicorette – Cigarette Reasons Campaign – Print/OOH

Spec/student campaign for Nicorette Gum. The heart of the more typographic idea is recognizing those singular moments that a cigarette would have make things better before and offering up the gum as the solution for dealing with those small crises. The strictly visual idea tells the story in a glance of how being a smoker, in certains situations, can feel like being trapped.